Get your job adverts fully inclusive and appeal to every applicant.

AdGrader helps direct employers make their job adverts fully inclusive. Which means you'll appeal to a more diverse audience and position your company as the one to work for.

Let us know your thoughts using the green or red buttons below and, if you're interested, get ahead of your competition when AdGrader launches in October 2021.

diversity and inclusion calculator

The big 49.7%

Females are 49.7% less likely to apply to a masculine-coded job advert.

Which means that the words you use in your adverts can have a massive impact on your advert’s response rates and your chance of filling the role.

Words such as ‘confident’, ‘strong’ and ‘competitive’ – words you usually wouldn’t think twice about including in an advert – could all subconsciously put females off applying to your ads.

Luckily, AdGrader thinks 193 times a second so you don’t have to. All you have to do is work with AdGrader’s suggestions to improve the inclusivity of your text.

And in a world where diversity and inclusion has become so important, being able to do this will put you at a big advantage over your competitors when you’re looking to recruit, when most companies won’t give this a second thought.

diversity and inclusion calculator

Why you need to remove unconscious bias from your job adverts.

Unconscious bias is present in the language that most people use. And unconscious bias kills response rates to job adverts. It’s that simple.

So the simple reason why you need to remove it from your job adverts is because if you don’t, you’ll reduce your chance of filling the role.

AdGrader helps you quickly and easily remove all unconscious bias from your recruitment advertising.

Minimal effort and time. You’d be crazy not to use it before publishing any job advert.

diversity and inclusion calculator

How AdGrader does it.

AdGrader constantly scans your advert text against a series of dictionaries containing thousands of potentially discriminatory or gender biased words and phrases.

It then suggests a range of neutral synonyms to swap those flagged terms with. And as you do that, you’ll see your Inclusivity and Readability scores improve

The aim is to get your scores over 85% for inclusivity, and 80% for readability. Do that and your chances of find the perfect hire skyrocket, and you show that you’re a compassionate employer to your potential candidates.

All of your candidates will be safe in the knowledge that your hiring process is fully inclusive and offers equal opportunities to all applicants.

See AdGrader in action.

Here’s a video showing how AdGrader works. The video shows a random job advert taken from Total Jobs and demonstrates how to quickly turn a poor inclusivity score into a very good one.

The online tool that helps you improve your company culture, hire easier and prove you’re a fully-inclusive, caring, compassionate, socially-aware employer, all in one.

Interested?

If what you’ve heard so far about AdGrader interests you and you want to be made aware when the product goes live in October 2021, register your interest by clicking the box below and sending us your details. Then you can tell us what you think of the idea.

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So you want to start recruiting? We'd love to help. Firstly, could you tell us what role you're looking to fill?
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What basic salary are you looking to pay?
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Why are you recruiting?
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