The AdGrader plugin flags any gender-coded or exclusionary terms and suggest neutral synonyms to replace them with. Which means fully inclusive job adverts and the first step to achieving your corporate diversity objectives. Watch this video to see how it works.
Your answers will form the base of your eventual adverts. Which means you’ll need to know details about the role you’re looking to recruit and the person you want to hire.
Specifically you’ll have to answer questions in five core areas:
This is core information about the role you’re looking to recruit.
Bog standard, simple questions about the role, such as what the job title is, where it’s located and who they’ll be reporting into. The answers to these questions for the core of your job advert.
These questions outline what you’re looking to pay the perfect recruit.
Crucial for optimisation and communication to your target audience of what the remuneration package is, these questions give you lots of flexibility including options for bonuses, shift work and any additional benefits.
This is where you outline what your target hire ‘looks’ like.
Anyone who’s recruiting will have a mind’s-eye view of what they’re looking to recruit. These questions get you to articulate those thoughts to enable AdBuilder to builder a section of the advert that will ‘talk’ to your perfect recruit.
What the hired candidate will actually be doing in the job.
This is a crucial section of any job advert, but it’s one that is often overlooked in terms of importance. In these questions get you to specify key tasks and responsibilities that your target hire will be doing in the role.
This is your chance to ‘sell’ the hiring company to your perfect, target candidate.
As such, with these questions you’ll be asked what makes the company stand out from the competition and importantly, why the target hire should want to work for them. This section can be crucial to pushing people over the line.
AdBuilder creates four versions of your job advert (‘Formal‘, ‘Edgy‘, ‘Informal‘, and ‘Simple‘), each style differing in tone and structure to lend itself to different types of adverts.
Select which advert template suits your role, and then edit and tweak the advert in the editing window.
AdBuilder also uses it’s AdGrader plugin – free for direct employers – to flag any potentially discriminatory words, and suggest alternative, neutral synonyms which you can swap straight in.
As you change the text in your advert, your inclusivity score, readability score, and gender tone change to allow you to really fine tune your advert to perfection.
Once you’re happy with any edits or tweaks you’ve made to your chosen version, hit the copy button, and then paste it directly into the job description section of your chosen job board.
All you need to do then is hit the publish button, and wait for the applications to come flooding into your inbox…